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Blog · Próximo Passo

Ideas on search, authority, and B2B growth

Practical SEO, content, and positioning strategy, from the technical layer that sustains rankings to the era of AI-generated answers.

Featured

General Jul 18, 2026

SEO and Social Media Aren’t Separate Channels: Running Them Apart Cuts Your Results in Half

Most agencies run SEO and social media as separate channels. That structure quietly cuts your results in half. Here’s how integration actually works.

General

Content Repurposing: How to Multiply Results Without Starting From Scratch

One well-made article can fuel weeks of digital presence. Here is how content repurposing helps B2B teams do more without starting from scratch.

Raul KlempPublished Jul 17, 2026

SEO Case Studies

From Zero to 764,000 Impressions: How a Payments SaaS Built an Organic Channel and Stopped Depending on Ads

How a payments SaaS built an organic channel from scratch, reaching 764,000 impressions and 375% more clicks while cutting its dependence on paid ads.

Bruna LemePublished Jul 17, 2026

SEO Case Studies

How a 22-Year-Old HVAC Company Grew Organic Clicks 1,160% With SEO and Full-Stack Development

How a 22-year-old HVAC company rebuilt its site and grew organic clicks 1,160%, with SEO, GEO, and full-stack development. A real client case study.

Bruna LemePublished Jul 17, 2026

SEO Case Studies

From Invisible to In-Demand: How a 24-Year-Old Machining Shop Built Organic Google Demand After a Major Equipment Investment

A 24-year-old machining company had zero digital presence. See how organic SEO grew clicks 337% and built durable inbound demand, with no ad spend.

Bruna LemePublished Jul 17, 2026

B2B Sales

How to Hire a B2B Marketing Agency That Drives Real Revenue

Selling to other businesses means long cycles and multiple decision-makers. Learn when to hire a B2B marketing agency and how to choose the right one.

Bruna LemePublished Jul 17, 2026

B2B Sales

SEO for Manufacturers: How to Turn Search Traffic Into B2B Sales

For decades industrial sales ran on trade shows and catalogs. Now buyers start on Google, and SEO for manufacturers decides who they find first.

Bruna LemePublished Jul 17, 2026

Content Strategy

How to Build an SEO Strategy That Actually Drives Results

Picture your website earning qualified visitors every day and becoming a go-to name in your niche, without pouring your whole budget into paid ads.

Fabio OrlandoPublished Jul 17, 2026

E-commerce SEO

Shopify SEO: The Technical Configuration Guide Every Store Owner Needs

Shopify makes launching a store easy, but its default settings won’t rank you. Here is the technical SEO configuration playbook that drives organic sales.

Fabio OrlandoPublished Jul 17, 2026

Próximo Passo

SEO Consulting for Ecommerce: The 3 Deliverables That Drive Real Revenue

Free SEO reports flag problems, never priorities. Here are the three deliverables real SEO consulting gives your ecommerce store to drive ROI.

Fabio OrlandoPublished Jul 17, 2026

Próximo Passo

Digital Independence: How SEO Cuts Marketplace Fees and Frees Your Store

Marketplaces bring easy traffic, but their commission fees quietly eat your margin. Here is how SEO builds digital independence and protects your profit.

Fabio OrlandoPublished Jul 17, 2026

Próximo Passo

How to Unlock E-Commerce Sales: The Próximo Passo Method for Organic Growth

A good-looking online store isn’t enough anymore. See how strategic SEO turns costly clicks into predictable, profitable e-commerce sales.

Fabio OrlandoPublished Jul 17, 2026

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About the blog

Applied B2B SEO strategy, from the technical layer to the era of AI answers

The Próximo Passo blog is where we publish the thesis we apply in our projects: technical SEO, content architecture, performance, Digital PR, and optimization for citations in AI engines like ChatGPT, Gemini, and Google's AI Overview. No generic recipes; every article starts from a real problem faced by a mature B2B company.