1. What are cookies
Cookies are small text files that a site places on your browser when you visit a page. They let the site remember information about your visit, which can make your next visit easier and the site more useful to you.
There are first-party cookies (set by the site you're visiting) and third-party cookies (set by other domains whose content the site loads, such as Google Analytics or advertising pixels).
Beyond cookies, we use similar technologies such as web beacons, pixels and local storage identifiers. For the purposes of this policy, all of these technologies are referred to as "cookies."
2. Categories we use
2.1. Essential (always active)
Required for the site to function. They cannot be disabled because basic navigation and security would be compromised without them. Examples: session cookie, consent-preference cookie (to remember your choice in the banner), fraud protection.
2.2. Analytics (with your consent)
Collect aggregated information about how visitors use the site (pages viewed, time on page, traffic source). They help us understand what works and what needs to improve. Data is aggregated and does not identify you individually.
2.3. Marketing and remarketing (with your consent)
Allow us to recognize you across advertising campaigns and personalize messages that may be more relevant to you. If you visit our site and later see a Próximo Passo ad elsewhere, it's because of these cookies.
3. Detailed cookie list
3.1. Essential cookies
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
pp_consent_v1 |
Próximo Passo (first party) | Stores your consent preferences so the banner doesn't reappear on every visit. | 12 months |
PHPSESSID |
Próximo Passo (first party) | Identifies your session while browsing. Required for the site to function. | Session |
3.2. Analytics cookies (opt-in)
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics (third party) | Distinguishes unique users for aggregated analysis. | 2 years |
_ga_* | Google Analytics (third party) | Persists session state for Google Analytics 4. | 2 years |
_gid | Google Analytics (third party) | Distinguishes unique users for 24 hours. | 24 hours |
3.3. Marketing and remarketing cookies (opt-in)
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads (third party) | Conversion attribution and campaign optimization. | 90 days |
IDE | Google DoubleClick (third party) | Remarketing and ad effectiveness measurement. | 13 months |
_fbp | Meta Pixel (third party) | Attributes visitors to Facebook and Instagram campaigns. | 90 days |
fr | Meta (third party) | Ad delivery and relevance measurement. | 90 days |
The list above reflects the cookies in use as of the date of this policy. Small variations may occur as partners (Google, Meta) update their systems. You always have control through the banner or the floating preferences button.
4. Google Consent Mode v2
We implement Google Consent Mode v2, Google's technical standard for respecting visitor choice. In practice:
- Before any Google tag loads, the system marks all optional categories as denied by default.
- If you accept, the state updates to granted and analytics/marketing cookies begin operating normally.
- If you decline, Google still receives aggregated, anonymous signals (pings without identifiers) for statistical modeling, but no cookie is set and no personal information is collected.
5. How to manage your preferences
You can manage your consent at any time in three ways:
- Initial banner: appears on your first visit, with "Accept all," "Reject optional" and "Customize" options.
- Floating preferences button: in the bottom corner of every page after your first decision. Click it to reopen the panel.
- Browser settings: lets you block or delete cookies (see section 6).
Your preferences are stored for 12 months. After that, the banner appears again so you can review your choice.
6. Browser settings
You can block or delete cookies at any time in your browser settings:
Important: blocking essential cookies in your browser can break basic site functionality. We recommend using Próximo Passo's preferences panel instead, which keeps essentials active and lets you manage optional categories only.
7. Impact of declining cookies
If you decline analytics cookies
Browsing continues normally. We won't be able to measure aggregated site usage, which limits our ability to improve content and experience.
If you decline marketing cookies
Browsing continues normally. You may still see Próximo Passo ads on other sites and platforms, but they won't be personalized based on your visit.
If you decline essential cookies
This isn't possible through our panel (they're required). If you block them in your browser, the site may behave unexpectedly.
8. Updates to this policy
This policy may be updated to reflect changes in the cookies we use, new partners, or regulatory changes. The "last updated" date is always shown at the top. For material changes, the banner will reappear to request renewed consent.
Questions? Email site@agenciaproximopasso.com.br.