When AI talks about your brand to a customer, does it get it right? Or does it show up incomplete, outdated, or not at all?

Your customers are asking artificial intelligence about your market, and about your company. AI answers with whatever it finds scattered across the sources it consults, and if your brand's presence is weak or inconsistent, it answers poorly: stale data, missing information, or no citation at all, with your competitor cited in your place.

You don't control what AI says, but you control what it finds. Próximo Passo consolidates your brand's presence and authority across this entire ecosystem, so AI cites your company, and cites it well.

+R$ 11.4M

generated through organic search

93%

stay 18+ months

GEO

positioning in AI

Organic marketing strategies for B2B

Sectors we dominate with the 3-Stage Method.

SaaS
Manufacturing
Fintech
B2B Consulting

We build a content ecosystem that performs across multiple channels, positioning your company throughout the entire buying journey. We do SEO to generate ROI.

Companies that took the next step with Próximo Passo

Context and Diagnosis

Faced with an inconsistent brand, AI plays it safe, and cites your competitor.

AI doesn't invent what it says about your company; it builds its answer from what it finds: your website, directories, publications, mentions, everything that shapes your brand's image online.

When your signals are consistent and strong, AI cites you with confidence, as a clear reference in your market.

When they're weak, scattered, or contradictory, AI avoids the risk and cites whoever seems more established, usually your competitor.

The cost is silent, and it only grows. AI is shaping your customer's opinion before the first conversation, and it may be shaping it against you, without you ever seeing it. Every month, more buying decisions start with a question to an AI.

That's why Próximo Passo consolidates your brand's presence and authority across the entire ecosystem AI consults, so it cites your company, and cites it well.

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Favorable citation

Your brand shows up, and shows up well, in the responses that shape your customer's consideration.

Space your competitor doesn't occupy

Whoever consolidates their presence first becomes the default reference in a conversation few competitors are contesting so far.

Presence that compounds

Every authority signal you earn keeps working for your brand with each new AI response.

Services

How we build your brand's presence inside AI.

For AI to cite your company, and cite it well, it needs to find a brand that's present, consistent, and recognized across every source it consults. That's what we build:

Brand presence

Your company is visible and well represented in the sources that feed AI responses.

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Authority signals

The references that make AI trust your brand as a legitimate source.

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Entity consistency

The same information, accurate and aligned, everywhere, so AI doesn't hesitate.

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Monitoring of AI-driven traffic

Tracking the visits and leads that reach your site from ChatGPT, Gemini, and Perplexity.

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The overlap between what AI cites and Google rankings is low. That's why brand presence in AI is a specific discipline, one that complements SEO within an integrated strategy.

Case Studies

High purchase intent, positioned in 30 days

A B2B management software positioned in the highest converting searches, in 30 days.

Management software · B2BWebsite redesignGEO + AEO

Using our in-house strategy and GEO and AEO best practices, the company redesigned its website and began ranking for high purchase intent terms within 30 days.

Consolidating presence and authority made the brand show up where the decision happens, both in traditional search and in AI responses.

ChatGPT recommending Netdente as the #1 software for multi-dentist clinics — **ChatGPT · real response**Netdente cited in 1st place in the AI's recommendation for multi-dentist clinics.

30 days

to rank for the highest converting terms

High intent

presence where the buying decision happens

GEO + AEO

brand presence and answer optimization in the same effort

Addressing Objections

The questions that decide the investment.

"Isn't this just a passing trend?"

That's a fair concern given how much hype is out there. But traditional search loses share every year, and AI search keeps growing. Your brand is already being described by AI today, so the question isn't whether this matters, it's whether it's being described the right way.

Take the Next Step

"You can't measure AI presence."

That's a fair concern, and yes, it can be measured. We track when and how your brand is mentioned and cited across the leading AIs, which makes the work measurable, not a gamble.

Take the Next Step

"I've already produced a lot of content and AI still doesn't cite me well."

That's expected, because AI presence isn't about volume of text, it's about authority and entity consistency. If the information about your brand is scattered or contradictory, more content won't fix it. Consistency will.

Take the Next Step

"Doesn't regular SEO already cover this?"

Not entirely. The overlap between what AI cites and Google is low. SEO remains essential, and brand presence in AI requires its own work in authority and consistency, which is GEO.

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Methodology

The way we build your authority works in three stages: what you already have, where the decision happens today, and the asset that keeps compounding from here on.

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Past Stage

We turn your track record into online authority.

Before publishing anything new, we audit the digital assets you already have: old content losing rank, links leaking authority, mentions that aren't working for your brand. That history has value, and most agencies discard it. We reclaim it and build on it.

Present Stage

We secure your presence where the decision happens.

Today, search isn't just on Google. Your customer asks ChatGPT, searches Perplexity, and validates on LinkedIn before ever talking to a salesperson. We operate all three layers: technical and content SEO, GEO for generative AI, and cross-channel synchronization. The same asset shows up consistently across all three, wherever your customer happens to be.

Future Stage

We build an asset that only grows over time.

Every piece of content published, every optimization, every mention earned compounds, and the reports speak your language as a business owner: how much your brand saved on paid media, how much authority it gained, and the real advantage it's building over the competition. We don't deliver an average ranking. We deliver a measured asset.

What Sets Us Apart

SEO focused on ROI.

Our report answers just one question: how much of your SEO investment turned into real business opportunity? Vanity metrics aren't the focus, revenue is.

To answer that, we run our own proprietary CRM, which identifies the source of every lead and integrates the sales pipeline with the marketing strategy. In one place, you see which channel brought each opportunity and what stage of the sale it's in, including leads that come in through artificial intelligence.

Strategic reporting on impressions, clicks, CTR, and rankings, always tied back to business impact, never treated as a standalone number.
Proprietary CRM with the source of every lead, no extra tools and no SaaS costs.
ROI diagnostic: data converted into business insight, from click to revenue.

Proprietary CRM dashboard: growth in leads, clients, and revenue over 12 months

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When the brand isn't clear, AI cites whoever looks more stable.

It's not the most qualified company that gets cited, it's the one best represented in the sources AI consults, the one whose signals are consistent enough for AI to trust without hesitation.

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We're an SEO agency founded in 2023 to generate results that go far beyond the monthly report.

What most SEO agencies see

Search volume
Rankings
Clicks generated

What Próximo Passo sees

Buying behavior
Market share percentage
ROI generated

Who We Are

The minds behind the strategy.

We believe growth doesn't come from isolated actions, but from continuously building visibility, authority, and demand throughout the buying journey.

Our job is to make sure companies are found by the right customers at the moment they're researching solutions, even before the first sales contact happens.

Our focus is turning your brand into a genuine reference in your industry, not just a claim on a page, but the company customers actually find and trust when they're ready to decide.

The company is led by its founders, Bruna Leme and Fabio Orlando, and backed by a technical team specialized in SEO, content, and digital strategy.

Bruna Leme

Co-founder, Business Lead

Connects strategy to your business and makes sure every deliverable ties back to revenue, not vanity metrics.

Fabio Orlando

SEO and GEO Strategist

Defines the technical roadmap that puts your brand ahead on Google and in generative AI.

Raul Klemp

Social Media and Content

Builds the authority that gets your brand remembered, cited, and chosen.

Frequently Asked Questions

You ask, we answer.

What is GEO?

GEO, or Generative Engine Optimization, is the work of consolidating your brand's presence and authority across the sources that feed generative models, so your company gets cited, and cited accurately, in the answers ChatGPT, Gemini, and Perplexity give about your market.

What's the difference between GEO and AEO?

AEO works at the answer layer: it structures your content to be selected and reproduced as a direct answer. GEO works at the brand layer: it builds entity consistency and authority signals across the entire source ecosystem, so the model recognizes your company as a trustworthy reference.

How is it different from traditional SEO?

SEO positions your website in Google's SERP. GEO positions your brand inside AI-generated answers, a selection with low overlap with organic rankings, because models evaluate authority and entity consistency, not just the classic ranking signals.

How does my brand start getting cited by AI?

Through entity consistency, aligned information about your company across every source, combined with authority signals the model recognizes. The more coherent and well referenced your brand's presence is, the higher the likelihood of citation, tracked through monitoring across the leading models.

Can AI presence be measured?

Yes. We measure the frequency and context in which your brand is mentioned and cited in responses from the leading models, which lets us track the evolution of your share of voice in generative search, not just estimate it.

How much does it cost?

The investment varies based on the current maturity of your brand's presence and the competitiveness of your market. We scope it out in the initial conversation.

Does GEO replace SEO?

No. It's complementary. SEO continues to cover traditional search, and GEO covers generative search, which has its own selection criteria and a growing role in the buying journey.

Why address this now?

Because the models are already shaping your customers' perception based on the sources available today. The sooner your presence is consolidated, the sooner your company gets cited favorably, instead of being left out. It's a competitive window that few of your competitors are working on yet.

Próximo Passo

AI is already describing your brand to your customers. The question is whether it's describing it right.

Let's consolidate your brand's presence and authority so artificial intelligence cites your company, and cites it well.

High purchase intent, positioned in 30 days: read the management software case study.