Your customer just asked artificial intelligence which company to hire. Yours wasn't in the answer.

Search is shifting. More and more, instead of opening Google and comparing options, buyers ask ChatGPT, Gemini, or Perplexity directly, and get a short answer that cites just a few companies. If you're in that answer, you're in the running. If you're not, you're not even considered, and you never find out you were left out. And ranking well on Google doesn't guarantee you a spot there: they run on different logic.

Próximo Passo structures your content to be the answer AI selects, in the fastest-growing search channel.

+R$ 11.4M

generated via organic

93%

stay 18+ months

GEO

positioning in AI answers

Próximo Passo mascot building SEO authority

Organic marketing strategies for B2B

Sectors we master with our 3-Stage method.

SaaS
Industrial
Fintech
B2B Consulting

We build a content ecosystem that performs across multiple channels, positioning your company throughout the entire buying journey. We do SEO to generate ROI.

Companies that took the Next Step

Context and Diagnosis

Appearing in AI is not the same as appearing on Google. And almost no one is ready for both.

Your buyer didn't abandon research, they switched tools. Where they used to open several tabs and compare, today they ask an AI and get a ready-made answer, with a handful of companies cited as references.

That list is short, and being on it or not determines who even makes it into consideration.

The detail that catches most people off guard: ranking well on Google doesn't put you in that answer. The overlap between what AI cites and the top of Google is low, because AI selects by its own criteria: clear, self-sufficient content structured to be reproduced as an answer. Whoever hasn't prepared their content for this disappears from the fastest-growing search channel, while a structured competitor becomes the default recommendation.

The math is simple: the traditional search channel loses share every year, and the AI channel gains it. Ignoring this shift means giving up, for free, the space where your next customer is starting to decide.

That's why, at Próximo Passo, we build an SEO strategy that puts your company in front of the customer at the exact moment they're searching and communicates the authority they need to trust you.

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Lower acquisition cost

Less dependence on ads and prospecting means a lower cost to win each new customer.

Predictable revenue

Because the right customers start arriving consistently, month after month.

A channel of your own

It keeps bringing in business even when you're not investing in paid media.

Services

How we make your company the answer AI selects.

Being cited by AI isn't luck, it's structure. We prepare your content so artificial intelligence selects it and reproduces it as a direct answer:

Self-sufficient answers

Content that fully answers the question, exactly the way AI needs it in order to cite it.

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Schema Markup

The markup that helps AI understand and trust your information.

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Semantic clarity and authority

Structure and depth that make your content read as a trustworthy source.

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Monitoring traffic from AI

Tracking the visits and leads that reach your site from ChatGPT, Gemini, and Perplexity.

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AEO is specific, with low overlap with traditional rankings. That's why it complements SEO, rather than being subsumed by it, as part of an integrated approach.

Case Studies

Structured to be the right answer, on Google and in AI

A specialist in industrial work at height, positioned to be the answer in AI search.

Work at height · industrialWebsite redesignAEO + GEO

A company specializing in industrial work at height had its website redesigned with AEO and GEO best practices, tailored to both search types.

The content began answering with the clarity and structure AI selects, moving beyond competing just for the click and into competing for the citation.

Google + AI

structured for both search types

Citation

moved beyond competing just for the click

AEO + GEO

the right answer in every channel

Overcoming Objections

The doubts that decide the investment.

“Isn't this just hype?”

That's a fair question given how many trends come and go. But the numbers show the opposite of hype: traditional search loses share every year, and AI search keeps growing. It's not a marketing trend, it's a change in your buyer's behavior, and it's already underway.

Take the Next Step

“You can't measure AI presence, so it's just guesswork.”

That's a fair concern, and the good news is that it can be measured. We track when your company is cited and mentioned in the leading AI platforms' answers, so the work comes with a metric, not just a promise.

Take the Next Step

“I've already produced a lot of content and haven't been cited.”

That's expected, because an article without answer structure doesn't get cited. AI selects content that's self-sufficient, clear, and marked up to be reproduced. Without that structure, the content exists, but it never makes it into the answer.

Take the Next Step

“Doesn't regular SEO solve this?”

Not entirely, and that's exactly the point. The overlap between what AI cites and Google's rankings is low. SEO is still essential, but getting cited by AI requires specific work: that's AEO.

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Methodology

The way we build your authority works in three stages: what you already have, where the decision happens today, and the equity that accumulates from here on.

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Past Stage

We turn your experience into online authority.

Before publishing anything new, we audit the digital assets you already have: old content losing rank, links that leak authority, mentions that aren't working for your brand. That past has value, and most agencies write it off. We recover it and build it into the new work.

Present Stage

We secure your presence where the decision happens.

Today, search isn't just on Google. Your customer asks ChatGPT, searches Perplexity, and checks LinkedIn before ever talking to a salesperson. We operate all three layers: technical and content SEO, GEO for generative AI, and cross-channel synchronization. The same asset works where the decision actually happens.

Future Stage

We build equity that only grows over time.

Every piece of content published, every optimization, every mention earned adds up. The asset grows every month. And the reports speak your language as a business owner: how much your brand saved on paid media, how much authority it gained, and the real edge it's building over the competition. We don't deliver average rankings. We deliver measured equity.

What Sets Us Apart

SEO focused on ROI.

Our report answers just one question: how much of your SEO investment turned into real commercial opportunity? Vanity metrics aren't the focus, revenue is.

To answer that, we operate our own CRM, which identifies the source of every lead and integrates the sales pipeline with the marketing strategy. In one place, you see which channel brought in the opportunity and what stage of the sale it's in, including contacts that arrive through artificial intelligence.

Strategic reporting on impressions, clicks, CTR, and rankings, always read in terms of the business, never as an isolated number.
Proprietary CRM with the source of every lead, no extra tool and no SaaS cost.
ROI diagnostic: data converted into business insight, from click to revenue.

Proprietary CRM dashboard: lead, customer, and revenue growth over 12 months

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Ranking on Google doesn't guarantee you're in the AI answer.

The overlap between what artificial intelligence cites and Google's top 10 is low. They're two systems with different selection criteria, and optimizing for one doesn't position you in the other. Anyone who treats the two as the same thing is, without realizing it, missing out on exactly the place where search is growing fastest.

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We're an SEO agency founded in 2023 to generate results that go far beyond the monthly report.

What most SEO agencies see

Search volume
Rankings
Clicks generated

What Próximo Passo sees

Buying behavior
Market share percentage
ROI generated

Who we are

The minds behind the strategy.

We believe growth doesn't happen through isolated actions, but through continuously building visibility, authority, and demand throughout the buying journey.

Our job is to make sure companies are found by the right customers at the moment they're researching solutions, even before any sales contact happens.

Our focus is turning your brand into the trusted authority in your industry, not as a talking point, but as a real presence at the moment the customer researches and decides which companies to consider hiring.

The company is led by its founders, Bruna Leme and Fabio Orlando, and has a technical team specialized in SEO, content, and digital strategy.

Bruna Leme

Co-founder, Commercial Lead

Connects strategy to your business and makes sure every deliverable ties back to revenue, not vanity metrics.

Fabio Orlando

SEO and GEO Strategist

Defines the technical roadmap that puts your brand ahead on Google and in generative AI.

Raul Klemp

Social Media and Content

Builds the authority that gets your brand remembered, cited, and chosen.

Frequently asked questions

You ask, we answer.

What is AEO?

AEO, or Answer Engine Optimization, is the practice of structuring your content so artificial intelligence selects it and reproduces it as a direct answer whenever someone asks about your market.

What's the difference from SEO?

SEO ranks your site in Google's list of results. AEO positions your content inside the answer AI gives, which is a different selection, with its own criteria.

How do I get cited by ChatGPT and Perplexity?

With self-sufficient, clear content, marked up with Schema, and recognized as a trustworthy source. That's exactly what AEO builds, and the results are tracked.

Can I measure whether AI is citing me?

Yes. We track citations and mentions of your company across the leading AIs, so the work has a clear metric.

How much does it cost?

It depends on the current state of your content and your market. The AI presence diagnostic shows the starting point.

Does this replace traditional SEO?

No. It complements it. SEO keeps delivering results, and AEO covers AI search, which SEO alone doesn't reach.

How long until I appear in AI answers?

It depends on the maturity of your content and your authority. The structuring starts paying off as the AIs recognize and begin citing your company.

Why start now?

Because AI search is growing, and whoever structures first becomes the cited reference before competitors even notice the shift.

Próximo Passo

While AI recommends companies in your market, yours could be left out of every answer.

Let's structure your content to be the answer artificial intelligence selects, in the fastest-growing search channel.

Website structured to be the right answer, on Google and in AI, as shown in the work-at-height case study.