Your site isn't losing customers on price. It's losing them on speed.

You pay to bring in qualified traffic every month, but part of it gives up before converting, over friction you can't even see: the page that takes too long to appear on your customer's phone, the content that jumps around while they try to tap, the form that chokes on submit.

At Próximo Passo, we measure what every tenth of a second is costing you on the connection and the device your customer actually uses, show the math out in the open in the diagnosis, and optimize in layers until the site is genuinely fast. No vague promise of a "faster site." No generic checklist.

+$2.2M

generated via organic

93%

stay past 18 months

GEO

positioning in AI

Próximo Passo mascot optimizing the speed of a website

Performance & Core Web Vitals for B2B companies

Verticals we command with the 3-Stage Method.

SaaS
Manufacturing
Fintech
B2B Consulting

We take speed out of the loss equation, so every visit you pay for arrives intact on your page. We do performance to generate ROI.

Companies that took the Next Step

Context and Diagnosis

Speed isn't a developer's vanity. It's where the visit you paid for walks away.

Almost every company that invests in traffic and doesn't see conversion keep up looks in the wrong place: they tweak the ad, swap the headline, redo the offer.

And the leak is usually before that, in the site that takes too long to respond. Your customer opens the page on a phone, on an ordinary connection, in the middle of the day. If the first screen is slow, they go back to Google before reading your pitch. You paid for the click, but the site lost the visit during load.

Here we are honest about what can be promised. No one in this market has seriously measured how much B2B revenue speed alone generates, and we will not invent that number to close a deal. What we deliver is technical and verifiable: a site that loads fast in the field, not just in the test, and the "speed" variable out of your loss equation.

That is the work: measure the real friction, show the cost with the math open, and remove the bottleneck in layers, until every visit you pay for arrives intact on your page, on the device and the network your customer actually uses.

That is why, at Próximo Passo, performance is treated as part of acquisition, not as an isolated technical task: every tenth of a second is read against the visit you pay to bring in.

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Less wasted traffic

The visit you paid to bring in arrives intact, instead of giving up while the page loads.

A signal in your favor on Google

On mobile, speed counts as a ranking signal. A fast site stops handing that advantage to the competitor.

One less variable

With speed solved and measured, it drops off the list of reasons your traffic doesn't convert.

The cost of the problem

The cost of a site that takes too long to appear.

Every visit that abandons during load is money you already spent to bring in. The click was paid, the ad ran, and the person left before the page showed up. That cost does not appear in the report, but it is on the bill.

Meanwhile, the competitor who took care of the foundation gets the same visit and converts it. Not because their offer is better, but because their page loaded first.

And there is the silent cost in search: on mobile, speed is a ranking signal. A slow site loses more than today's conversion, it loses position tomorrow, and recovering position later is always more expensive than defending the one you already hold.

Why do corporate websites stay slow?

It is not for lack of care, or lack of budget. It is that speed tends to be treated as a developer problem, solved once and forgotten. Except it regresses with every new marketing tool installed, every heavy image published, every third-party script added. And the test everyone uses, that green number, measures a lab, not your customer's real phone. The turning point is not passing the test, it is measuring the experience of the people who actually visit and treating speed as continuous maintenance of the foundation. That is exactly what our method does.

Solution

How we take speed out of the loss equation.

The performance work is done in layers, attacking what weighs most first, with the business read of a team that treats every tenth of a second as a paid visit. In practice:

Diagnosis of real-world speed

We measure the field experience, what your customer feels on their device, not just the PageSpeed lab score. That is the difference between the test and reality.

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Images and media under control

The most common cause of a slow site: images that are far too heavy. We convert to modern formats, size them per screen, and load only what is needed, without losing visual quality.

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Lean code and load order

We reorganize the load order so the first screen appears fast and the rest comes after, without the user noticing. Whatever blocks interaction gets out of the way.

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The third parties that weigh you down

Chat widget, ad pixel, map, embedded video: every third-party tool charges a price in speed. We identify what blocks and reduce the impact without removing what drives results.

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Visual stability

Content that jumps around while the page loads makes the user click the wrong thing and give up. We stabilize the layout so nothing shifts under their finger.

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Continuous monitoring

Speed is not a one-time fix, it is maintenance. We track every new release and flag when something regresses, before it turns into lost conversion.

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We don't hand over a pretty test score and disappear. We deliver speed your customer feels, measured in the field and maintained over time.

Cases

From a technical base that blocked everything to a 1,160% jump in organic clicks

A climate-control manufacturer where the technical foundation, not the effort, was the bottleneck.

Climate control22 years in marketPaid-media dependent

A climate-control manufacturer with 22 years in the market leaned on paid media as its only source of demand. The site existed, but the technical base, the foundation that sustains speed and rankings, made the organic result impossible. No amount of content would pay off while the foundation was wrong.

We rebuilt the base and ran the strategy on top of it. The result was 1,160% growth in organic clicks and 2,970% in impressions, with acquisition shifting from paid media to a channel of its own, at a declining cost.

Google Search Console: year-over-year comparison for the climate-control case, showing growth in clicks and impressions — **Search Console · climate-control case**Year-over-year comparison after the base was rebuilt.

1,160%

growth in organic clicks

2,970%

growth in impressions

802%

more ranking keywords

Objections

The questions that decide the investment.

"My site is corporate, not an online store. Does speed really matter?"

It does, and sometimes more. In B2B, whoever lands on your site came from an expensive ad or a qualified search: real intent, not a casual browser. Losing that visit during load is losing the most valuable lead you have. And Google uses mobile speed as a ranking signal for any site, corporate included. It was by fixing that technical foundation that a climate-control manufacturer went from total dependence on paid media to 1,160% growth in organic clicks.

Take the Next Step

"I paid for a rebuild a year ago. Shouldn't it be fast?"

On delivery day, it probably was. Speed regresses: every heavy image published, every marketing tool installed, every new script charges a little, and without continuous monitoring the site slows down again and no one notices. That is why we measure the real state today, not what was delivered at some point, and treat performance as maintenance, not a one-time event.

Take the Next Step

"Performance is a developer problem, not a marketing one."

It was, when the site was just a business card. Today speed decides whether the traffic marketing pays for turns into a sales conversation or bounces back to Google. It became an acquisition variable, which is why we treat it with a business read, connected to the cost per click, not as an isolated technical score.

Take the Next Step

"Google won't drop me in the rankings over half a second."

On its own, maybe not. But speed does not act alone: on mobile, it decides how many visitors stay to read, and that behavior feeds back to Google. And here we are direct: we will not promise that speed doubles your revenue, because no one has measured that honestly. We will deliver a genuinely fast site, with the math open, and take that variable out of the equation.

Take the Next Step

Method

The way we build your authority works in three stages: what you already have, where the decision happens today, and the asset that compounds from here on.

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Stage 01 · Past

We measure what your site delivers today, for real.

Before optimizing anything, we measure the real speed your visitors experience in the field, not the lab score. That honest picture of the current state is what most teams skip, and it is what separates focused optimization from a generic checklist.

Stage 02 · Present

We secure your presence where the decision happens.

Today the decision happens on a phone, on an ordinary connection, in a hurry. We optimize in layers so the page appears fast and responds to the tap without stalling, on the device and the network your customer actually uses. The visit you paid to bring in arrives intact, ready to convert.

Stage 03 · Future

We hold the speed that only regresses when no one is watching.

Speed you earn is lost with every release, plugin, and new script. We monitor continuously and flag when something regresses, before it turns into loss. And the reports speak your language as an owner: the state of the foundation, the trend, and the variable that stopped costing you visits. We do not hand over a spike on the test. We hand over sustained speed.

Differentiator

Performance built for ROI.

Our report does not celebrate the test score. It answers a business question: is the visit you pay to bring in arriving intact, or leaking during load? Vanity metrics are not the focus.

To read that in terms of the business, we run a CRM of our own that identifies the source of every lead and connects the sales pipeline to the marketing strategy. In one place, you see which channel brought the opportunity and what stage of the sale it is in, including the contacts that arrive through AI.

Speed measured in the field, what the real user experiences, not just the PageSpeed lab score.
A CRM of our own with the source of every lead, no extra tool and no SaaS fee.
An open technical commitment: LCP under 2.5s and INP under 200ms, verifiable targets, not a made-up return.

Our own CRM dashboard: growth of leads, customers, and revenue over 12 months

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A PageSpeed of 90 isn't speed. It's a simulation.

The green number everyone celebrates measures a lab: a powerful device, a perfect connection, a clean visit. Your customer is none of that. They open the site on an ordinary phone, on an unstable network, in the middle of their routine. Real speed is what they feel, not what the test shows. That is the one we measure, and that is the one we fix.

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We are an SEO agency founded in 2023 to generate results that go far beyond the month.

What most look at in performance

The PageSpeed score
The lab test
A one-time fix

What Próximo Passo sees

Speed felt in the field
The paid visit arriving intact
Continuous maintenance

Who we are

The minds behind the strategy.

We believe growth does not come from isolated campaigns, but from the continuous build of visibility, authority, and demand across the buying journey.

Our job is to make sure companies are found by the right customers at the exact moment they are researching solutions, before the sales conversation ever begins.

Our focus is turning your brand into a reference in its space, not as a slogan, but as real presence at the moment the buyer searches and decides which companies to consider.

The company is led by its founders, Bruna Leme and Fabio Orlando, with a technical team specialized in SEO, content, and digital strategy.

Bruna Leme

Founding partner, commercial lead

Connects the strategy to your business and makes sure every deliverable ties back to revenue, not to a vanity metric.

Fabio Orlando

SEO and GEO strategist

Sets the technical route that puts your brand ahead on Google and in the generative AIs.

Raul Klemp

Social media and content

Builds the authority that gets your brand remembered, cited, and chosen.

FAQ

You ask, we answer.

Do Core Web Vitals matter for a B2B corporate site, or only for e-commerce?

They matter for both, and in B2B for a specific reason: whoever lands on your site came from an expensive ad or a qualified search, so it is your most valuable visit, not a casual browser. Losing that person during load is losing the lead you paid the most to win. And Google uses mobile speed as a ranking signal for any kind of site, corporate included.

My PageSpeed score is 90+. Do I still need optimization?

Maybe. The PageSpeed score measures a lab: a powerful device, a perfect connection, a clean visit. Your customer is none of that; they open the site on an ordinary phone, on a shaky network, in the middle of their day. The metric that actually decides is field data (what real users experience), and it is usually very different from the lab score. That is the one we measure.

Why is my site slow if I already paid for a rebuild?

Because speed regresses. On delivery day it was probably fast, but every heavy image published, every marketing tool installed, and every third-party script added afterward charges a little. Without continuous monitoring, the site gets slow again and no one notices. That is why we measure the real state today, not what was delivered at some point.

Will I have to rebuild the site from scratch?

In most cases, no. Performance is work done on the site that exists: we optimize images, code, load order, and third-party scripts without touching the foundation. Rebuilding from scratch is only recommended when the technical base is unrecoverable, and the diagnosis tells you that honestly before any proposal.

Does speed improve my Google rankings?

Speed is a ranking signal confirmed by Google, weighted more heavily on mobile. It does not act alone: together with relevance and authority, it decides how many visitors stay to read, and that behavior feeds back to Google. A fast site does not guarantee the top spot, but a slow site hands the advantage to the competitor who loaded first.

Isn't performance a developer problem, not a marketing one?

Do you guarantee I will sell more with a fast site?

No, and the honesty here is deliberate. No one in this market has seriously measured how much B2B revenue speed alone generates, and we will not invent that number to close a deal. What we guarantee is technical and verifiable: a site that loads fast in the field, with LCP under 2.5s and INP under 200ms, taking speed out of your loss equation. The rest of the result depends on offer, content, and strategy, and we are clear about that.

How long does it take and how much does it cost?

The timeline and the investment depend on the current state of the site, defined in the diagnosis. The highest-impact optimizations usually show up in the first weeks, because we attack what weighs most first. The proposal comes back with clear scope and phases, and the expected technical gain explained before you decide.

Next Step

You pay for every visit. What's missing is a site that loads fast enough to lose none of them.

Let's measure the real speed your customer feels, show the cost with the math open, and optimize in layers until speed drops out of your loss equation.

Open technical commitment: LCP under 2.5s and INP under 200ms, and speed out of your loss equation.