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B2B-focused SEO agency
We don't just deliver traffic. We position B2B companies at the top of search, from Google to AI-generated answers, to generate qualified, predictable demand.
Focused on mature B2B
We build a content ecosystem that performs across multiple channels, positioning your company throughout the entire buying journey, always in service of ROI.
Companies that trust the method
Who we are
We are the SEO agency for the B2B leader who is past the testing phase: you want a serious partnership, a defensible metric when you present to your partners, and a channel that doesn't disappear when you stop paying.
Explore the methodTurn your brand into a content authority: have your company set the trends in your niche and build a community that sees value in the brand even before the purchase.
Apply the 3-Stage Method (past, present, and future) integrated with SEO, AEO, and GEO, turning organic into a long-term asset that increases the value of your company and reduces CAC over time.
If you are looking for a single marketing vendor or a 30-day pipeline, we are not the right agency. If you are looking for a committed partnership to turn organic into a long-term asset, let's talk.
What we solve
If you recognize any of these scenarios, there is a structured path out of it.
We optimize your site and presence so your company shows up for the people who matter, at the exact moment they search, on Google and on ChatGPT.
We analyze the competition and implement a strategy to outrank them and dominate the market.
SEO leads close at a rate of 14.6%, versus 1.7% for outbound. We build a channel that reduces your dependence on paid traffic.
We use SEO to rank strategic terms organically, expanding your reach while lowering acquisition cost.
We optimize the user experience (UX) and key pages to turn visitors into customers.
With strategic content, we position your company as the go-to authority in your field.
SEO builds a long-term asset, with a growing and predictable flow of business opportunities.
We run the entire strategy so your team can focus on what it does best: growing your business.
3-Stage Method · by Próximo Passo
Every marketing strategy picks one time frame to operate in. The ad lives in the present. The referral lives in the past. SEO is the only exception: it's the past still working, the present converting, and the future compounding.
PAST STAGE · audit and recovery
Mature companies accumulate a history of indexing and publishing, but frequently suffer from scattered relevance, inefficient crawl budget, and unnoticed authority leakage to competitors. T⁻ recovers the historical value of your domain.
Identification and elimination of underperforming or duplicate-content pages. Strategic redirection of internal links to optimize link equity flow to conversion pages.
Resolution of indexing failures, broken links, and protocol misalignments that compromise the domain's technical health in the eyes of search algorithms.
Technical interviews with partners and product specialists. Converting proprietary knowledge into original data, documentation, and analysis, aligning the site with Google's Helpful Content guidelines.
PRESENT STAGE · where the decision happens
The B2B buyer runs technical searches on Google and validates solutions on LLMs (ChatGPT, Gemini, Claude) and professional networks simultaneously. T⁰ positions your brand at every one of these touchpoints, at the exact moment of decision.
Bottom-of-funnel technical content hubs: solution comparison pages, ROI analysis, and integration flows that meet the user at the moment of purchase decision.
Advanced schema markup and digital PR built on original data. Your company gets surfaced and recommended in AI answers (ChatGPT, Gemini, Claude) and in Google's AI Overview.
Integration of optimized pages with experimentation flows (free trial, guided demo), converting high-intent traffic into qualified opportunities for the sales team.
FUTURE STAGE · wealth that accumulates
Every technical implementation and every new authority mention widens the barrier to entry against new competitors, ensuring continuous organic traction and a steady reduction in CAC. T⁺ turns SEO into an asset on the company's balance sheet.
Structured page matrices to cover vertical and niche market variations in a scalable, automated way.
Continuous audit of your brand's presence and relevance across traditional engines and AI assistants (ChatGPT, Gemini, Claude, AI Overview), benchmarked against key industry competitors.
Management reports with business metrics: conversion, pipeline generated, and paid media equivalent value. Organic authority becomes a measurable line on the company's balance sheet.
Your competitor rents the present. We build all three stages.
Authority
Showing up on Google is one thing. Being the brand chosen by someone ready to buy is another. Our method was built for the second.
We study your audience, map your ideal customer, and audit your digital presence. The result is a plan that shows where your brand stands and where it can go.
Speed, Core Web Vitals, indexing, security, and structure. Every adjustment prepares your site to grow sustainably.
Original content planned to position your brand as a reference: on Google, on LinkedIn, on TikTok, and in AI-generated answers.
Results
Whether in ultra-competitive markets like finance or in demanding sectors like healthcare, our expertise positions your brand to dominate the top of search, from traditional Google to AI Overview and AI-generated answers.
0K
clicks in 6 months
0K
impressions in the period
0%
growth in clicks
19.3
average position (falling)
Solutions
Every B2B industry requires a calibrated level of technical depth. We size the operation we deliver to your business, not to a generic template.
Increase online sales with qualified traffic to your product and category pages.
Learn morePosition your services at the top of search results and win qualified leads.
Learn moreDominate search in your region and attract more customers to your physical business.
Learn moreGet featured in ChatGPT, Gemini, and Claude recommendations, and in Google Overview.
Learn moreReach more customers and get more calls, direction requests, and local visits.
Learn morePosition your brand as an authority and educate your market with content that converts.
Learn moreCentralize strategy and customize execution to give visibility to every location.
Learn morePosition your company on channels like TikTok, LinkedIn, YouTube, and Instagram.
Learn moreWe solve technical issues that keep your pages from being crawled and ranked.
Learn moreStack we use
Diagnosis, monitoring, and continuous optimization run through the same tools the world's most advanced SEO teams use.
Indexing, performance, and Core Web Vitals monitoring.
Behavior analysis, conversion tracking, and channel attribution.
Backlink audits, keyword gap analysis, and SERP research.
Keyword research, rank tracking, and competitive analysis.
On-page optimization for WordPress.
Keyword research and content ideas.
Search intent mapping and real audience questions.
Seasonality and search trend analysis.
AI-generated SERP analysis and GEO and AEO opportunities.
Team
You work directly with the agency's own team executing the strategy, not with whoever sold it to you.
Fabio Orlando
Founding Partner · SEO and Growth Strategist
For 6 years he has been turning organic search into real revenue for B2B companies. At Próximo Passo, he is responsible for strategy, technical diagnosis, and direction on every project: Core Web Vitals audits, Topic Cluster architecture, and GEO and AEO optimization. Focused on turning organic traffic into revenue, not just rankings.
Bruna Queiroz
Founding Partner · Operations and Client Success
A founding partner of Próximo Passo, she is responsible for the agency's operational management and the client journey. She runs the routine that sustains every project: delivery standards, timelines, direct communication, and governance. She is the steady hand that keeps delivery and client perception aligned, from onboarding through the monthly report.
Raul Klemp
Social Media · SEO
At Próximo Passo, he turns social media presence into an authority asset. He runs clients' social content strategy integrated with SEO, so every post works in social and in search at the same time. Focused on making the client the first name buyers find, whether in the feed, on Google, or in the AI's answer.
How we think
These are not slogans on a wall. They are real criteria that define how every project is planned, executed, and reviewed.
01
We communicate data and metrics directly, so you have visibility into the process and the organic KPIs. A report is not an art form meant to impress; it's a decision-making tool.
02
The digital market doesn't wait, and neither do we. We continuously refine strategies to deliver increasingly effective results, aligned with changes in algorithms, search behavior, and AI.
03
Organization is not bureaucracy, it's the foundation. Every process is designed to support your revenue, connecting customer research to your bottom line.
Frequently asked questions
Transparency is a pillar of our work, from the very first conversation.
SEO is the set of strategies that gets a qualified buyer to find your company at the exact moment they search for the technical service you offer. Instead of you chasing the customer (as with paid media), organic flips the script: it comes to you at the moment of decision. It is the most important pillar of digital presence because it builds a long-term asset, authority on Google, and preference in your market, without depending on a media budget.
Google Ads delivers traffic while you pay for it: when the spending stops, the flow stops. SEO builds a channel that keeps generating demand over time, with a decreasing acquisition cost. We work to make organic your primary source of qualified leads, reducing your dependence on paid media.
SEO delivers measurable results within a 6 to 12 month horizon. In the first 90 days, we generate quick conversion wins on your existing traffic while building the infrastructure that sustains long-term growth. We don't promise the top of Google in 30 days; we promise a system that appreciates over time.
Through periodic reports and alignment meetings, you get full clarity on the actions implemented, the results achieved, and the next steps. Our reports focus on business metrics (leads, sales, and ROI) so you see the real impact of the work.
We focus on building long-term digital equity with a defensible technical method. Every algorithm update is an opportunity to pull ahead of those using shortcuts, not a risk. We refine our approach against new data with every release, and clients who operate with a solid method come out of updates stronger, not weaker.
More than ever, and in a new form. Google has used AI for years, and the newer updates (including AI Overview) reinforce what we have always argued: original content, backed by real experience, that answers the user's search intent. That is why we apply GEO and AEO in our strategy, optimizing so your brand gets cited by ChatGPT, Gemini, Claude, and in Google's own generated answers. SEO didn't die; it got smarter and more tied to a brand's real authority.
B2B companies with a high average deal size have long sales cycles, complex buying journeys, and multiple decision makers. In-house strategy tends to stall in the face of that complexity, because it requires a technical structure spanning Core Web Vitals, Topic Cluster architecture, digital PR, SERP monitoring, and continuous optimization for featured snippets and AI Overview, all integrated together. A specialized agency accelerates the learning curve, brings benchmarks from other B2B projects, and frees your internal team to focus on sales and product, while we deliver qualified demand predictably.
Origin
From our base in Sorocaba, we run SEO for B2B companies throughout Brazil and beyond: SaaS, industrial, fintech, and consulting. The address is local; the reach is global.
Próximo Passo
If you share this vision and are looking for a partnership committed to results, let's talk. Schedule a diagnosis of your positioning.