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Position your company at the top of local search and ahead of the competition, with predictable revenue and recurring leads at an acquisition cost up to 73% lower.
Próximo Passo builds local SEO strategies to position your company as the go-to authority in your city and region.
Organic marketing strategies for B2B
We build a content ecosystem that performs across multiple channels, positioning your company throughout the entire buying journey. We do SEO to generate ROI.
Companies that took the Next Step
Context and Diagnosis
Local SEO turns your expertise and market position into a competitive edge, so you get found and recommended before your competitors, and win customers on a recurring basis through the organic channel.
Customers in your region look for who's nearby and who's best: "near me," "the best in town," "top rated in the area." Whoever runs these searches is ready to buy, and decides based on what they find.
Showing up means being found, recognized, and recommended, and that starts with top positions in your Google Business Profile, organic results, and AI recommendations. And the customer who arrives that way is an organic lead: they come at no cost per click.
In every search where your company doesn't appear, your competitor does, and they're the one the customer talks to first. In search, the customer chooses from what they see. Local SEO puts your company in those searches.
That's why, at Próximo Passo, we build an SEO strategy that puts your company in front of the customer at the exact moment they search, and communicates the authority they need to trust you.
Get a QuoteIt means less dependence on ads and outbound prospecting, which brings your cost per customer down.
Because the right customers start arriving consistently, revenue becomes predictable and easier to forecast.
It keeps bringing in business even when you're not investing in paid media.
Services
Próximo Passo structures your company's local digital presence to generate opportunities on a recurring basis. We don't deliver standalone technical tasks, we deliver what they produce for your business: being found, recommended, and chosen by the customers searching in your region.
Put your company in the searches that turn into customers.
We structure your company's local positioning so it appears in searches from people who are nearby and ready to buy, turning those searches into business opportunities.
Includes
Turn your profile into an acquisition channel.
We optimize and structure your Google Business Profile so your brand has a stronger, more trustworthy, and more competitive local presence, and converts the people who find you into contacts.
Includes
Recover your presence and get found again.
For companies that lost access, had their profile suspended, or are facing issues with their Google Business Profile, we handle the recovery and restructuring of your local presence.
Includes
Build authority in your market and attract qualified customers.
We produce content based on your audience's real searches, to make your company a reference in your industry and attract those with buying intent.
Includes
Prepare your brand for the new ways people search.
We structure your company's presence to increase the chance of being found and cited in AI-powered searches, where part of your customer base already searches.
Includes
Strengthen every location of your company in local search.
For companies with multiple locations, we create a strategy that strengthens each operation in the search results of its own market.
Includes
Each pillar serves the same goal: this isn't listing management or vanity marketing, it's the commercial infrastructure that gets your company found and chosen in your region, winning customers through the organic channel, with an acquisition cost that drops over time.
Case Study
Demand captured organically, with paid spend at zero
An HVAC company operating in Curitiba relied on paid media to generate demand. With a comprehensive, end-to-end local SEO strategy, it began capturing that demand organically: over the last 6 months, organic clicks rose 56% (from 22.7K to 35.5K) and impressions rose 75% (from 1.12M to 1.96M) compared to the previous 6 months, with average position improving from 8.5 to 7.9, and paid spend down to zero.
35.5K
organic clicks (last 6 months)
1.96M
impressions in the period
7.9
average position (was 8.5)
R$0
spent on paid media
Addressing Objections
"Local SEO is for retail, for businesses that sell to the end consumer."
That association makes sense, since that's where it's most visible. But for a service company with customers in the region, local presence is market share: making sure demand in your area reaches you, not the competitor who showed up first. It's a fight for market share, not a storefront window.
"My company is already well known in the region where it operates."
In the physical world, it probably is. The issue is that reputation doesn't automatically carry over to search, and that's where the customer starts looking. Local presence is what makes your real authority show up where the decision begins.
"Marketing will bring me curious lookers, not customers."
It's a fair concern, and that's exactly why we don't work by volume. The strategy targets the searches of people who make the buying decision, and our CRM separates qualified leads from contacts with no real intent right at the source, so the effort stays focused on where the revenue is.
"But my customers are national, not regional."
Even with a national presence, there are regions that concentrate your best business. Local SEO targets exactly those key points: a major city, the company's hometown, the hubs where your demand is concentrated. National presence and local strength don't compete, they add up.
Methodology
Past Stage
Before we publish anything new, we audit the digital asset you already have: old content losing ranking, links leaking authority, mentions that aren't working for your brand. That past has value, and most agencies discard it. We recover it and build it into what's new.
Present Stage
Today, search isn't just on Google. Your customer asks ChatGPT, searches on Perplexity, and checks LinkedIn before talking to a salesperson. We operate across all three layers: technical and content SEO, GEO for generative AI, and cross-channel synchronization. The same asset works wherever the decision actually happens.
Future Stage
Every piece of content published, every optimization, every mention earned adds up. The asset grows every month. And the reports speak your language as a business owner: how much your brand saved on paid media, how much authority it gained, and the real advantage it's building over the competition. We don't deliver average position. We deliver a measured asset.
What Sets Us Apart
Our report answers just one question: how much of your SEO investment turned into real business opportunity? Vanity metrics aren't the focus, revenue is.
To answer that, we operate our own proprietary CRM, which identifies the source of every lead and integrates the sales pipeline with the marketing strategy. In one place, you see which channel brought in each opportunity and what stage of the sale it's at, including contacts that arrive through AI-powered search.
Strategic reporting on impressions, clicks, CTR, and rankings, always read in terms of the business, never as a standalone number.
Proprietary CRM with the source of every lead, no extra tool and no SaaS cost.
ROI diagnostics: data turned into business insight, from click to revenue.
Whoever ranks at the top of local search gets the majority of contacts.
In local search, the top map results capture most of the clicks. Being among them isn't about vanity ranking, it's about being where the decision happens. And increasingly, that recommendation also comes from AI, which suggests companies by region when the customer asks. Occupying both is what makes your company the first choice in your area.
We're an SEO agency founded in 2023 to generate results that go far beyond this month's numbers.
What most SEO agencies see
What Próximo Passo sees
About Us
We believe growth doesn't happen through isolated actions, but through the continuous building of visibility, authority, and demand generation throughout the buying journey.
Our job is to make sure companies are found by the right customers at the moment they're researching solutions, even before the sales contact happens.
Our focus is to turn your brand into a reference in its industry, not as a talking point, but as a real presence at the moment the customer researches and decides which companies to consider hiring.
The company is led by its founders, Bruna Leme and Fabio Orlando, and backed by a technical team specialized in SEO, content, and digital strategy.
Bruna Leme
Founding Partner, Business Lead
Connects strategy to your business and makes sure every deliverable ties back to revenue, not vanity metrics.
Fabio Orlando
SEO and GEO Strategist
Defines the technical roadmap that puts your brand ahead on Google and in generative AI.
Raul Klemp
Social Media and Content
Builds the authority that gets your brand remembered, cited, and chosen.
Frequently Asked Questions
Yes, when acquisition is territory-based, with customers in your city or region. For a service company, local presence is market share: it ensures demand in your area reaches you and reduces perceived risk before the first contact, which shortens the sales cycle.
Organic SEO competes for searches in general; local SEO competes for searches with buying intent in your region, which Google answers with the local pack, the block featuring highlighted profiles. Local ranking is governed by its own criteria: proximity, relevance, and prominence, and requires specific work on your Google Business Profile and local citations.
Qualified customers are the focus. The strategy targets the searches of people who make the buying decision, and our CRM separates qualified leads from contacts with no real intent, so the effort stays focused on where the revenue is.
It captures the customer at the moment they're already searching, with no cost per click and no outbound prospecting team. Unlike ads, whose cost repeats and climbs, SEO builds a decreasing-cost asset: once established, the channel generates qualified contacts on a recurring basis.
Each location is treated as its own market, with its own search behavior and competitors, so that each one generates demand in its region. Consistent NAP, identical name, address, and phone number across every source, keeps Google from splitting authority between conflicting listings.
Yes. The same foundation of presence and authority that gets your company ranking in local search also supports being cited by generative engines when the customer searches through AI.
It depends on the number of markets and the current state of your presence. In our initial conversation, we scope out the project and the expected return.
Through our CRM, you track the source, quality, and ROI of every lead coming from your local presence, from click to close.
Próximo Passo
Let's build the local presence that gets your company found and chosen in every market where it operates, with return measured in customers and CAC, not clicks.
Demand captured organically, with paid spend at zero, in our HVAC case study.
