SEO 101: How to Rank on Google Without Paying for Ads
Did you know the reason your website does not show up organically on Google is probably that it has no SEO?
Or that the reason you are spending so much on ads might be that Google is struggling to read and serve the content on your site?
This happens to business owners all the time. After all, we are flooded with ads telling us that a good website is one that looks beautiful and visually appealing…
But what no one tells you is that the thing that actually makes your site perform well on Google, and helps your company reach more people without paying for it, is SEO.
In today’s article, you will understand what Search Engine Optimization is and how to spot it on your own site.
What Is SEO For?
SEO stands for Search Engine Optimization. It is a way to optimize any content published online organically, so that it can be found more easily on search engines like Google, Yahoo, Bing, and others.
Search engines are where people all over the world go to look for information, whether they want the address of a place, want to check some data, or even want to buy a product.
You have probably used Google for one of these things, and you may have noticed the following:
Inside Google there are paid ads, which mostly sit at the top of the screen. Around 28% of people click on those first links when they run a search.
With good SEO, though, your site can show up on the first page of Google without you paying anything for it.
By applying techniques that make it easier for Google to read your site, you get greater organic reach. To find out where your site ranks today and get a free consultation about it, just click the button below and we will set up a meeting with you.
How SEO Works
There are two categories of SEO to keep in mind when you apply SEO techniques to your site. The first is:
Off-Page SEO
Off-page SEO, as the name suggests, lives in the part of your site that visitors do not see. It is where we add specific pieces of code that help Google and other search engines read your content better.
Think of it this way. Your site is written in English today, and anyone who speaks English could read and understand all of the content.
Now, the language Google uses to understand your site is made up of many programming algorithms that, in milliseconds, interpret all the data and recommend the best site to the user.
In those few seconds, Google tries to read your site, does not understand it, and so it does not recommend you.
What SEO does is use meta tags to tell Google things like “This site is about THIS” or “These are the products we sell,” and so on.
Through code, we can also add specific keywords to the site, so that Google not only reads your content but also recommends it to people who search for those keywords.
That way, your site earns organic ranking without you having to pay for it.
Wondering if SEO would pay off in your case?
No promise of ranking first in 30 days. Tell us where you are and we will show you, with method, where organic can grow and bring your acquisition cost down.
On-Page SEO
On-page SEO is the visual side of SEO that readers like you can actually see.
This technique covers everything visible that you can identify as SEO, and it is used mainly to build the readability of the site and to optimize reach through content.
Take this article, for example. You can see that I used keywords like “SEO,” “what is SEO,” “organic reach,” “paid traffic,” and “ads,” all terms my target audience eventually searches for online.
By placing these words inside my article, along with other best practices in:
Headings (H1, H2, H3), transition words, hyperlinks, paragraph length, and image captions, I work on my site’s readability.
This way, I reach more people with quality content while I strengthen Próximo Passo on Google.
How to Apply SEO in Practice
- Research the main keywords in your market using Google Ads, and use those keywords to build your meta names and meta tags.
- Audit your site by running an inspection in Google Lighthouse, and check your SEO score.
- Get in touch with us so we can help you improve your SEO.
